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about us

Our Vision

Here at Giggletree, we deliver a meaningful journey of discovery to greatness for all stakeholders. Through Trusting and personalised connections that meet everyone's individual needs, Giggletree empowers all involved to be the best they can be through providing remarkable experiences. 


A Happy fun Environment 

> We Foster Teamwork and Collaboration 

> Fun & Laughter is a sound you will hear from our environment

> Success is Celebrated

Conduct with Integrity 

> We hold ourselves accountable to all commitments made

> We respect each other

> We make a difference by creating value for all stakeholder

Exceeding Expectations

> We commit to greatness to exceed expectations

> We strive to continually grow and learn

> We encourage & embrace challenges with creativity, innovation and optimism. 

Company Overview

Giggletree is a boutique company that supports childcare centres Australia wide through the provision of consulting, management and new centre setups.  We provide services that help existing centres improve their processes, prepare for assessment & rating visits, and effectively manage their centres. We also assist new centres in preparing their centre for opening from providing input and advice to centre design and layout, preparing forms, policies and procedures, assisting with the licensing process, recruitment of staff, management of parent inquiries and waitlists, and the opening and ongoing management of the centre.

Giggletree provides the following services and products

  • Childcare Consulting on meeting National Quality Standards & The Education and Care Services National Regulations. 
  • Childcare Consulting on effective practices on running childcare centres.
  • Business development
  • Marketing assistance and brand development
  • Project Management for building new centres
  • Childcare Management of new and existing centres
  • Administration Support
  • Qikkids Administration
  • The complete childcare package

Our Customers can include:

New or existing child care owners / operators
Child Care professionals including centre directors & educators
Industry Associations

Meet the team 

Samantha Ahearn - CEO

Samantha founded Giggletree over 10 years ago to provide specialised support to Long Day Care and Outside School Hours Care services. She's a passionate entrepreneur who has been working in the industry for over 24 years.

Early in her career she was instrumental in the founding, development, support and training of QikKids, now known as one of the most widely used software packages for child care services in Australia. Samantha maintains her passion for improving the industry through her current involvement as a board member of Micare Global. She's now contributing to the development of an exciting new platform that will invigorate the industry by streamlining the day to day aspects of childcare management and introduce amazing opportunities for learner and family engagement with the early childhood journey.

Samantha knows pretty much all there is to know about Long Day Care and Outside School Hours Care services... from start-up through to all aspects of day to day and strategic management. She is known for her personal service and support to her Centres – understanding that the difference between a good childcare service and an excellent childcare service is knowing that people are the key. People are complex beings and the 'whole' of the person is supported to allow them to provide the magic to their team, their children and their families. Work/Life balance is not just a remote concept for Samantha – but something that she engenders and supports in her centre managers.

Samantha genuinely inspires her team to be a "community of learners" and lives this through her personal commitment to ongoing learning and development. This is demonstrated with her ongoing 'investment' in her own personal and professional growth ranging from participation in a boot camp with "The Commando" (from The Biggest Loser TV show) through to attendance at the 2015 National Association for the Education of Young Children Conference and Expo in Orlando, Florida, USA.  Samantha is one of those unusual creatures – her work is her hobby – and she loves her hobby as well as her work! We haven't even mentioned that she's the mother of two gorgeous children. Her formal qualifications include: Advanced Diploma and Diploma in Children's Services, Certificate IV in Workplace Training and Assessment and she is currently studying her Diploma in Management.

Matthew Ahearn - Commercial Manager

Matthew is a member of the team who brings with him substantial business experience outside of the childcare industry. He has managed accounts in his previous lives 'from end to end'. Working through from sales and marketing to credit management and debt collection.

Matthew is our resident bookkeeping, accounts and administration processes guru who is excelling at ensuring deadlines are met. His detail mindedness and incredible organisation skills ensure that the range of services that Matthew supports are completed in a timely, thorough and professional manner.

Matthew is continuing to extend upon the range of products and services that Giggletree provides, now providing full systems audits, due diligence and BAS completion services.
Matthew is increasingly awed by the intricacies and challenges of the Early Childhood Development field and is gaining the respect of those he supports through his tenacity and ability to quickly understand and deliver to meet complex business needs. His sense of humour is 'irreverent' to say the least! Get to know Matt and you will better appreciate the name Giggletree!

 Deb Callahan - Development Manager

Deb has had extensive experience outside of the childcare field. She has worked for large organisations through to small family owned businesses, largely in Human Resource Management and Retail Management roles. Deb has worked both across Australia, the UK and the United States. She brings, therefore, a pragmatic and experienced eye to her role at Giggletree.

Deb made a conscious career change decision to join the Early Childhood Education field around 5 years ago. Since making this shift, she has worked 'from the ground up', rising through the ranks quickly and gaining experience as an Educator, Lead Educator, Educational Leader, Assistant Director and Centre Director. She's managed Centres up to 150 places and supported curriculum approaches including; mixed aged/family grouping, Reggio inspired and the more traditional 'room based' models. She's guided her team to achieve an 'Exceeding' Rating through the Assessment and Rating process – so has a demonstrated ability to implement the National Quality Framework and all that it entails.

With Giggletree, her current focus is on the development of accurate, effective and easy to follow systems for our Centres. This includes documenting and developing policies, procedures, systems and processes for the day to day management of our Centres and as a core to our e-commerce products.

Deb considers Early Childhood Development to be a profession and is passionate about providing the infrastructure and guidance across the industry, to 'set us up to gain the status that we deserve within the broader community'. She believes that unless we treat ourselves as lifelong learners, it will be impossible to engender that philosophy in the lives of the small people who we are responsible for – she attends conferences and Professional Development as frequently as possible.

Deb passionately believes that 'children are magic and incredible, precious little people. We should consider it a privilege to be given the opportunity to have an influence on the bigger people that they will become'. Anyone who has seen Deb with children, knows that she certainly lives this in her interactions. By the time this introduction is on the website, Deb should be a grandmother to her first grandchild – and I'm sure she'll happily share photos and stories about him when you meet her!

Deb's formal qualifications include; Diploma and Cert III in Early Childhood Development, Certificate III in Management. She is also currently studying her Diploma of Management and Certificate IV in Training and Assessment.

Shelley Brannigan-Harmer- Development Manager

Shelley began her career in the Early Childhood Field in 2001 as an assistant. To extend her career opportunities she studied and progressed her career working in all aspects of the field from Assistant to Operations Manager. Shelley has worked with larger corporations and enjoyed the smaller organisations.

Shelley is very passionate about early education, and the challenges and opportunities that present itself within the field. Seeing the development and progression of the field to where it is now and where it is still heading and seeing the growth and achievements of so many young children.

Shelley started working at Giggletree in 2016 as an Administration Assistant, and has now progressed to a Development Manager, as she has a strong interest in the operational side of the Early Education and Childcare. She loves the opportunity to work alongside so many wonderful services and build relationships with them to help support them in their journey towards achieving high quality outcomes.

Ashleigh Crouch - Development Manager

Ashleigh has worked in the Early childhood sector for 13 Years where she studied her certificate III in children’s services as a school-based apprentice in grade 10. Ashleigh has progressed her way through the industry, with experience in roles such as educator, lead educator and centre director. In her job as centre Director, Ashleigh was able to lead her team to Exceeding in all 7 areas of the National Quality Framework, which is something she will always be very proud of. Ashleigh was able to learn many aspects of the industry whilst within these roles and is looking forward to growing within the Industry.

Since becoming a mother, Ashleigh has tried to find the work/life balance and decided to get a taste for a different aspect of the Early Education field, which is where she joined Giggletree. She has stepped into an administrative role, which has enabled her to see some of the process and practice sides of the industry, including database monitoring, policy development and ensuring the best quality outcomes within the centres are met, by delivering centre review and audits.

Ashleigh is passionate about creating the best start for children, by leading and mentoring educators and prides herself in being able to deliver best practice standards within the Early Childhood Industry.  

Stacey Dowling - Accounts/Bookkeeper

Stacey has worked within the childcare industry since she was 19, starting out as a relief educator whilst studying her certificate III in Children’s services. Over the years, Stacey has progressed through the roles, obtaining her Diploma in Children’s Services and 10 years ago made the decision to branch into the accounts field of the industry. Stacey is currently studying a double degree in Business & Commerce through USQ and is looking forward to using these qualifications to expand her role within Giggletree.

Being a mother of Two, Stacey is passionate about providing a healthy, happy, safe and educational environment for children to grow in. Stacey enjoys supporting Giggletree managed centres through account management, human resource advice, and has a strong interest in the marketing field, where she works with our centre managers and owners in supporting them to deliver high quality marketing outcomes to their wider communities.

Stacey is warm, friendly and approachable and strives to ensure that she delivers professional, practical and personal service to all stakeholders within Giggletree.